Last updated: March 2026
This privacy policy explains how Retro Games Now (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit www.retrogamesnow.co.uk (“the site”). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Retro Games Now is a retro gaming blog operated by an individual based in Essex, England. If you have any questions about this privacy policy or your personal data, you can contact us at alex@retrogamesnow.co.uk.
What Data We Collect
When you visit the site, we may collect the following types of information:
Log data: Your IP address, browser type, operating system, referring URLs, pages visited, date and time of visits, and other standard web server log information. This data is collected automatically and is used to analyse site traffic and improve the site.
Contact form data: If you use the contact form, we collect your name, email address, and message content. This data is used solely to respond to your enquiry and is not shared with third parties.
Cookies and similar technologies: We use cookies and similar tracking technologies as described in the “Cookies” section below.
How We Use Your Data
We use the information we collect for the following purposes:
- To operate and maintain the site
- To analyse how visitors use the site so we can improve content and user experience
- To respond to enquiries submitted through the contact form
- To serve relevant advertisements through third-party advertising networks
The legal basis for processing your data is our legitimate interest in operating and improving the site, and your consent where required (for example, for the use of non-essential cookies).
Cookies
A cookie is a small text file that is stored on your device when you visit a website. We use the following types of cookies:
Essential cookies: These are necessary for the site to function correctly, such as remembering your cookie consent preferences.
Analytics cookies: We use Google Analytics to understand how visitors interact with the site. Google Analytics uses cookies to collect information about your visit, including pages viewed, time spent on the site, and how you arrived at the site. This information is aggregated and anonymous. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Advertising cookies: We display advertisements on the site through Google AdSense. Google and its advertising partners use cookies to serve ads based on your prior visits to this site and other websites on the internet. This is known as personalised advertising.
Third-Party Advertising and Google AdSense
Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and other sites on the internet.
You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of some third-party vendors’ use of cookies for personalised advertising by visiting www.aboutads.info/choices or www.youronlinechoices.eu.
We may also use affiliate links to third-party retailers, including Amazon and eBay. These services may use cookies to track referrals and purchases. Affiliate relationships do not influence our editorial content.
Data Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties, except as described in this policy. Data may be shared with:
- Google: Through Google Analytics and Google AdSense, as described above
- Hosting provider: Our web hosting provider processes data on our behalf to deliver the site
Data Retention
Contact form submissions are retained for as long as necessary to respond to your enquiry and are then deleted. Server log files are retained for a maximum of 26 months. Cookie data is retained in accordance with the expiry periods set by each cookie.
Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
- The right to access the personal data we hold about you
- The right to request correction of inaccurate personal data
- The right to request deletion of your personal data
- The right to restrict or object to processing of your personal data
- The right to data portability
- The right to withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at alex@retrogamesnow.co.uk. We will respond to your request within one month.
Children’s Privacy
The site is not directed at children under the age of 13, and we do not knowingly collect personal information from children.
Links to External Sites
The site contains links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. Your continued use of the site after changes are posted constitutes acceptance of the updated policy.
Contact
If you have any questions about this privacy policy, please contact us at alex@retrogamesnow.co.uk.