Privacy Policy

Last updated: February 2026

This privacy policy explains how www.retrogamesnow.co.uk (“the site”, “we”, “us”) collects, uses, and protects information when you visit the site. We are committed to protecting your privacy and being transparent about how your data is handled.

If you have any questions about this privacy policy, you can contact us at alex@retrogamesnow.co.uk.

Who We Are

Retro Games Now is a UK-based retro gaming blog operated by an individual based in Essex, England. The site publishes original reviews, articles and features about classic video games, arcade machines, home computers and handheld games.

What Information We Collect

We collect the following types of information when you visit the site:

Information collected automatically

When you visit the site, our web server and hosting provider automatically collect certain technical information, including your IP address, browser type and version, operating system, referring website, pages visited, date and time of your visit, and general geographic location. This information is collected through server log files and is used to analyse site traffic, monitor performance, and administer the site. IP addresses and similar technical data are not linked to personally identifiable information.

Information you provide voluntarily

If you contact us by email or leave a comment on the site, you may provide personal information such as your name and email address. This information is only used to respond to your enquiry or to display your comment on the site. We do not use this information for marketing purposes.

Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies on this site for the following purposes:

Essential cookies

These cookies are necessary for the site to function properly, for example to remember your cookie consent preferences. They do not collect personal information used for marketing.

Analytics cookies

We may use analytics tools such as Google Analytics to understand how visitors use the site, including which pages are visited most often, how visitors navigate the site, and where visitors are located geographically. Google Analytics uses cookies to collect this information in an anonymised form. You can find out more about how Google uses data from partner sites at https://policies.google.com/technologies/partner-sites.

Advertising cookies

This site displays advertisements served by third-party advertising networks, including Google AdSense. These third-party vendors, including Google, use cookies to serve ads based on your prior visits to this site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this site and other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of other third-party vendors’ use of cookies for personalised advertising by visiting www.aboutads.info/choices or www.youronlinechoices.com (for users in the European Economic Area and UK).

Our advertising partners may also use web beacons and similar technologies to collect information about your interactions with advertisements, including your IP address, browser type, and browsing behaviour. We do not have access to or control over the cookies used by third-party advertisers. We encourage you to review the privacy policies of these third parties for more information about their practices.

Managing cookies

When you first visit the site, you will be presented with a cookie consent notice. You can choose to accept or decline non-essential cookies at that time. You can also manage or delete cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of the site. More information about managing cookies can be found at www.allaboutcookies.org.

How We Use Your Information

We use the information collected for the following purposes:

To operate and maintain the site and ensure it functions correctly. To analyse site traffic and understand how visitors use the site, so we can improve content and user experience. To display relevant advertisements through third-party advertising networks. To respond to enquiries or comments you submit to us.

Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases for processing your personal data:

Legitimate interests: We process server log data and analytics data on the basis of our legitimate interest in understanding site traffic and maintaining the security and performance of the site.

Consent: We rely on your consent for the placement of non-essential cookies, including analytics and advertising cookies. You can withdraw your consent at any time by adjusting your cookie preferences or browser settings.

Contract: Where you contact us directly, we process your information as necessary to respond to your enquiry.

Third-Party Services

The site uses the following third-party services that may collect data:

Google AdSense — serves advertisements on the site. Google may collect and use data as described in the Google Privacy Policy.

Google Analytics — provides website traffic analytics. More information is available in the Google Privacy Policy.

WordPress / Jetpack — the site is built on WordPress, which may use cookies for site functionality and performance.

Affiliate links — some articles on the site may contain affiliate links to third-party retailers such as eBay and Amazon. If you click on these links and make a purchase, we may earn a small commission. These third parties have their own privacy policies which govern how they handle your data.

Data Sharing

We do not sell, trade, or rent your personal information to third parties. Information may be shared with third-party service providers (such as our hosting provider and advertising networks) only to the extent necessary to operate the site and serve advertisements, as described in this policy.

Data Retention

Server log files are retained by our hosting provider in accordance with their standard retention policies. Comments submitted on the site are retained indefinitely unless you request their removal. Analytics data is retained in accordance with the default settings of the analytics platform in use.

Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

Right of access: You can request a copy of the personal data we hold about you.

Right to rectification: You can request that we correct any inaccurate personal data.

Right to erasure: You can request that we delete your personal data, subject to any legal obligations we may have to retain it.

Right to restrict processing: You can request that we limit how we use your data.

Right to object: You can object to our processing of your personal data where we rely on legitimate interests.

Right to data portability: You can request your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us at alex@retrogamesnow.co.uk. We will respond to your request within one month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority.

Children’s Privacy

This site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will take steps to delete it.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

Contact

If you have any questions or concerns about this privacy policy or how your data is handled, please contact us at alex@retrogamesnow.co.uk.